2025 small excavator export direction will focus on four core regions and technology upgrade path. Southeast Asia by virtue of the infrastructure boom and policy dividends is still the core growth pole Indonesia due to the change of government after the release of demand is expected to shipments will continue to double Vietnam, the Philippines and other countries to return to normal demand after the epidemic focus on small-scale engineering and agricultural scenarios. Middle East region relying on the oil and gas economy and real estate projects continue to develop high-temperature adaptation and localised service network has become the key to competition. African market to mining investment and infrastructure is the main tone of copper mining and lithium mining and rural road construction has given rise to the demand for light equipment, but need to deal with political risk and exchange rate fluctuations. Europe and the United States market need to break through the high-end barriers through electrification and intelligent products to attack the market share of Indonesia and other overseas production base can radiate North America to avoid tariff barriers. Technology level electrification penetration rate is expected to increase to 30% to meet the EU environmental standards intelligent construction and multi-functional appliance development will enhance the added value of equipment. Enterprises need to take regional customisation strategy in Southeast Asia to promote fuel models in Europe and the United States to accelerate the transformation of electrification in Africa to strengthen the after-sales service system in order to cope with the differentiated market demand.
