With the deepening of global infrastructure construction and the rapid development of emerging markets, China’s earth moving machinery industry has ushered in a new round of export growth. In recent years, especially under the impetus of the ‘Belt and Road’ initiative, the demand for Chinese earthmoving machinery in emerging markets has increased significantly, which has become a new driving force for China’s export growth in the industry.
In the context of the global infrastructure boom, emerging markets such as Southeast Asia, Africa, South America and other places of infrastructure construction projects have been launched. Due to the rapid economic development and relatively weak infrastructure in these regions, there is an urgent need to introduce advanced earth moving machinery and equipment to improve construction efficiency and quality. China’s earth moving machinery with cost-effective, mature technology and other advantages, quickly occupied these markets.
Take Thailand as an example, as one of the important economies in Southeast Asia, its infrastructure construction has been in a rapid development stage. In recent years, the Thai government has been vigorously promoting the construction of railways, highways, airports and other projects, which provides a broad market space for the export of Chinese earthmoving machinery. According to the data, China’s earthmoving machinery exports to Thailand increased by more than 30% year-on-year in 2024, becoming one of the major suppliers in the Thai market.
In the African market, Chinese earth moving machinery also performs well. Take Kenya as an example, the country has been vigorously promoting infrastructure construction in recent years, including roads, bridges, ports and many other projects. Chinese earth moving machinery has won the favour of Kenyan customers with its excellent performance and reasonable price. According to statistics, China’s earthmoving machinery exports to Kenya in 2024 increased by nearly 25% year-on-year, with a steadily increasing market share.
In addition, with the in-depth implementation of the ‘Belt and Road’ initiative, the market share of Chinese earthmoving machinery in Central Asia, Eastern Europe and other regions is also expanding. For example, in Kazakhstan, Poland and other countries, China’s earth-moving machinery with its technical advantages and brand influence, and gradually occupy a place in the local market.
Chinese earth moving machinery enterprises in the emerging market layout is also accelerating. XCMG Group, Sany Heavy Industry and other leading enterprises have increased investment in emerging markets, through the establishment of branches, the establishment of production bases, improve the sales network and other ways to enhance the local market share. At the same time, these enterprises also actively cooperate with local partners to jointly develop the market and achieve mutual benefit and win-win situation.
The growing demand for Chinese earthmoving machinery in emerging markets not only brings new export opportunities for the industry in China, but also promotes the transformation and upgrading of China’s earthmoving machinery industry. In the future, with the sustained development of the global economy and the continuous improvement of infrastructure in emerging markets, the prospect of Chinese earth moving machinery in emerging markets will be even broader.
